By Allan Gardyne
CEO of AssociatePrograms.com
Volume 1
Traffic tip #11
Submit to niche directories.
Search for smaller, specialist directories in your niche. For example, if your
site is on a health topic, look for health-related directories.
How to find niche directories:
· Go to Search It!
(It's a very handy free research tool.)
· Scroll to the Search Category, "Specialty Hubs and Directories"
· Choose one of the 4 options in STEP 2
· Read the "Click Here for Information..." help before proceeding
· Complete STEPS 3 and 4, and then click on Search It!
· Read the tutorial. It tells you what to do with the search results
· Get your search results. You should be able to find relevant, themed
hub sites and directories which will list your site. Some charge a fee,
some are free.
Traffic tip #12
Distribute USEFUL articles to article directories.
Write articles and submit them to article directories. Make sure they're
USEFUL, interesting articles, not fluff. Other websites will pick up these
articles and use them on their site.
If you've added a link to your site in the "About the author" box at the
bottom of the article, you can get hundreds or thousands of links to your
site. You also boost your reputation.
When writing the article, you need an eye-catching heading. You also need
to give people a strong incentive to visit your site.
Here are some ways to do that:
· Give people a link where they can get a free report.
· Tell them where they can subscribe to your newsletter.
· Tell them to visit your site for Part 2 of the article.
· Tell them to visit your site for a more comprehensive version of the
article.
Distributing articles to directories is tedious and time-consuming. You can
either do it manually or you can speed up the process - and receive a very
helpful instruction manual - if you use ArticleAnnouncer. It's expensive but
good value.
Another popular way of distributing articles is to use the Article Marketer
service to do all the hard work for you. iSnare is another good one.
Here are some popular article distribution sites.
http://ezinearticles.com
http://www.goarticles.com
http://www.netterweb.com
http://www.articlefinders.com
http://www.articlecity.com
One annoying thing about this technique is that some unscrupulous website
owners will publish your articles without linking back to your site. Oafs like
that should be tarred and feathered, I reckon.
Over all, the advantages outweigh the minimal disadvantages.
You can find a long list of places to submit articles in this discussion on our
affiliate forum:
http://www.AssociatePrograms.com/discus/ftopic9801.html
Some people publish an article on their site and a few days later submit it to
article directories. I'm cautious. I believe the search engines will eventually
get much tougher on duplicate content, so I believe a safer approach is to
distribute articles which are markedly different from the ones you publish on
your site.
Traffic tip #13
Write articles directly for other sites.
Getting high quality links to your site is hugely important. Ideally, you want
links from "authority" sites - sites which have a lot of links to THEM.
As well as reading what search engine optimization experts say, study what
they actually DO. One common tactic they use is to write expert articles and
get them published on related websites. When they do this, the links they
get to their site are beautifully on target - those links come from a page
which is all about search engine optimization - which perfectly matches the
theme of their site.
To a search engine, such links look much more important than a boring link
which is just one of dozens on a page in a little mini-directory tacked on to a
mini-site.
Traffic tip #14
Submit articles to newsletters which are archived online.
Submitting articles to newsletters has been popular since the early days of
marketing online. In the "Internet marketing" niche, publishers tend to be
swamped with offers to publish articles. Other fields aren't so ridiculously
competitive.
You're likely to have more success if you take the time to establish a
relationship with a newsletter publisher. Also, if you're prepared to write an
article exclusively for one newsletter, your offer is more likely to impress.
Subscribe to each newsletter and study it carefully. Study the online
archives. The article you offer needs to be genuinely useful.
Traffic tip #15
Submit brief hints to newsletters and blogs.
A brief, useful hint published in an archived newsletter can give you a link to
your site for many years - perhaps even a decade or more.
You can also submit tips to blogs.
Traffic tip #16
Include keywords in your online profiles.
Whenever you create an online profile anywhere online - on your blogs, on
a forum or on sites such as LinkedIn - always use carefully chosen key
phrases.
This increases the chance that people will find you, either via search
engines or, for example at LinkedIn, via the site's search facility.
The other day a friend of mine, Phil Tanny, mentioned that he'd started a
forum. To try to find it, I typed...
Phil Tanny forum
...into Google. The No.1 search result surprised me. It was Phil's profile on
OUR affiliate forum.
(The ranking may have changed by the time you read this.)
Profile links probably aren't very valuable in Google's eyes, but they're quick
and easy to set up. Try it on our forum:
http://www.AssociatePrograms.com/discus/index.php
You can often find forums in your industry by going to Google and typing
in...
keyword +forum
Traffic tip #17
Get one-way links and a few reciprocal links.
Reciprocal links aren't as important as they used to be. They should not be
your major traffic-generating strategy. They ARE still very useful, especially
when you're getting a new site established in the search engines.
Here's an article I wrote describing in detail how to get reciprocal links.
For a comprehensive look at ways to get links, I recommend you read this
article by Bill Hartzer:
Linking Campaigns Lead to Increased Online Visibility
Stephen Mahaney offers a wealth of information in this article:
12 Essential Strategies for Building & Structuring Inbound Links
(Both those articles are excellent examples of experts getting articles
published on other people's sites.)
Also, here's one of the many warnings from Google:
"Keep in mind that our algorithms can distinguish natural links from
unnatural links. Natural links are links to your site that develop as part
of the dynamic nature of the web when other sites find your content
valuable and think it would be helpful for their visitors. Unnatural links
are links to your site placed there specifically to make your site look
more popular to search engines."
Source: http://sitemaps.blogspot.com/
Google's webmaster guidelines say plainly:
"Don't participate in link schemes designed to increase your site's
ranking or PageRank."
Traffic tip #18
Publish articles on your site and invite other sites to publish them on
their sites, with a link to you.
Some websites make it very easy for other sites to reprint their articles. At
the end of each article on their site, they publish a note giving people
permission to reprint the article providing the source box at the end is
published, too.
(Caution: Although this technique apparently works well for those who do it,
I don't use this technique. My goal is to have almost all unique content on
my sites. I wonder if the technique may not work quite so well some time in
the future. I could be wrong, but I speculate that as search engines become
more and more clogged with junk sites, search engines will get much
tougher on duplicate content. Sites which don't publish duplicate content
will benefit, I believe.)
Traffic tip #19
Publish a lively, useful newsletter.
Let's say you have 3,000 people a week - or month - visiting your site. Most
of them are going to look at one or two pages and then disappear, perhaps
never to be seen again.
You need a way to persuade them to return.
Writing your own newsletter is an excellent way of boosting repeat traffic. A
newsletter reminds readers that your site exists.
To encourage repeat visitors, you can tell your readers about new articles
you've added to your site. You can also remind them of articles they may
have missed. You can tell them about a survey you're running on your site,
a special report, or interesting new posts on your forum.
While you're writing your newsletter, keep asking yourself, "Is this item
useful? How can I make it MORE useful?"
If you're not keen on writing, you can outsource the writing or simply publish
brief notes which let your readers know that your site has been updated. My
newsletters tend to be long, but yours doesn't have to be.
Newsletters enhance your reputation, add to your credibility and - best of all
- give you repeat opportunities to make a sale.
Another advantage of publishing a newsletter is that when you want to
launch a second or third website, you can give it a flying start simply by
mentioning it in your newsletter.
If you haven't published a newsletter, you'll find that the technical side of it
is much easier than you imagined.
A good, reliable way to publish a newsletter is to use Aweber to distribute it.
Aweber takes the hassle out of newsletter publishing.
Using a professional service like Aweber and a double opt-in sign-up
process gives you protection against spam complaints. Aweber has been
around for years, has an excellent reputation and one of the highest - if not
THE highest - successful delivery rates online.
It automatically handles subscribes and unsubscribes.
It gives you a form you simply paste into your website to start collecting
email addresses, and it even provides newsletter templates. It's a wonderful
service. I use it for two of my newsletters and highly recommend it. It's
much better than a more expensive distribution service I also use.
It's tricky switching one from service to another. Because of inertia, you're
likely to lose a large percentage of your readers if you have to switch to a
new service. So make sure you start with a well established, reliable
company that's here for the long haul.
Traffic tip #20
Submit your newsletter to newsletter directories.
Search in Google for...
ezine directories
ezine directory
newsletter directory
newsletter directories
...and submit your newsletter to newsletter directories.
It's time-consuming and you probably won't get a lot of traffic from this
technique. If you have more money than time, outsource this task. You
could hire a student to do it.
Continue...
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