By Allan Gardyne
CEO of AssociatePrograms.com
Volume 1
Bonus tip #1
Get free publicity offline.
Many affiliates totally ignore offline publicity. Perhaps you can persuade
your local newsletter to write an article about you. I have.
Here's a tip from Bill Hartzer:
"Get free publicity for your website and your business. Jeff Crilley, an
Emmy Award Winning television reporter, will tell you how to write a
'killer' press release, how to come up with ideas that are guaranteed to
get media coverage, how to hold a news conference the media will
love, and how to keep reporters coming back for more. I've used many
of his methods to get a lot of media attention for some of my websites
and client websites, and using the media to get free publicity is a great
way to get noticed, get links, and get articles in major online
publications written about your site."
Another very useful site for tips on getting free publicity is
PublicityHound.com. For publicity seekers, the site's free newsletter is well
worth getting.
Put your URL on your business cards, on stationery, t-shirts, caps, bumper
stickers. Make your message REALLY memorable.
Crazy offline stunts can work wonders. Here's an example of one - a canine
concert where the music is pitched at a level only dogs can hear. It was
organized to promote a Joe Vitale book:
The Stunt that Made the Dogs Dance
If you're scoffing at this stunt and think it's ridiculous, don't be so stodgy.
You're a marketer, remember? The person responsible for this stunt, Joe
Vitale, probably earns your income multiplied many times. Stunts can
generate traffic and revenue.
Bonus tip #2
Remember your OTHER websites.
If you're launching a new website, one of the fastest ways to get the search
engines to find it and index it is to get a link from a high PageRank page on
a large, busy, well established site.
Does that sound like a site you already own? If so, link to your new site in a
relevant way.
Don't provide a link from every page. Search engines regard that as
excessive crosslinking. To them, it looks unnatural.
Moving forward…
What will you actually DO with the traffic.
Once you get more visitors, what will do with them? There's no sense in
putting a lot of time and effort into attracting more visitors if they quickly
leave without buying anything.
If you can increase your conversion rate just a tiny little bit, say from 1% to
2%, you'll DOUBLE your income. So think carefully about the impression
your site creates and look for ways to improve it.
Also, consider the paths your visitors will take through your site. Picture
them landing on ANY page. What will they see? Where are they likely to
click next? Is that what you really want them to do?
Analyze each page. Which is the important link on the page? Can you make
it look more enticing? Can you make it more prominent?
No matter which page they land on, you need to steer visitors in the
direction of income-generating pages.
MarketingExperiments.com has a powerful example of how a few small
changes on a landing page can mean a 40% or more increase in
conversions. The report, Optimizing Landing Pages 2006, is free.
Set some goals
Now you've read this report, here's what I suggest you do...
Set yourself a goal of DOUBLING your website traffic. How long you're
going to take is up to you.
Here's one way.
For the next 50 weeks, each Monday choose one of the techniques listed
above, research it thoroughly, and put it into action. Keep this up for 50
weeks and I'll be absolutely amazed if all you do is double your website
traffic.
Important resources
SEO
For up-to-date, expert information on getting more traffic by using search
engine optimization, I strongly recommend Planet Ocean's Unfair
Advantage Book On Winning The Search Engine Wars and monthly
newsletter. This is the resource the professionals use. I've been a
subscriber for years.
PRESELLING
Preselling is one of the most underestimated skills online. For an affiliate,
it’s absolutely, vitally important. Forget what you learned at school. Forget
what you've read in stodgy books that try to teach you how to write. Ken
Evoy's much acclaimed Make Your Content PREsell! is the only book of its
kind. It's the book every affiliate needs. For many affiliates, this is a life-
changing book.
PPC ADVERTISING
For a comprehensive understanding of how to do pay-per-click advertising
effectively, my top tip is to read Perry Marshall's The Definitive Guide to
Google AdWords.
KEYWORD RESEARCH
Jay Stockwell has spent hundreds of hours researching and analyzing
keyword research tools. He's an acknowledged expert. Before you invest in
any keyword research tool, check Jay's reviews at KeywordWorkshop.com.
BLOGS
For a good introduction to generating traffic and revenue from blogs, I
recommend Blogging for Dollars.
TAGGING
The Internet community as a whole has not yet caught on to the enormous
potential of using social bookmarking tagging to get high quality links to
your site from authority sites. Sean Wu explains exactly how to do it in his
ebook Tag and Ping.
YOUR OWN AFFILIATE PROGRAM
If you're launching your own affiliate program, learn from people who are
doing it VERY successfully. Anik Singal's The Affiliate Manager - 1st Edition
is the course to get.
TRAFFIC GENERATION
The most comprehensive resource available on traffic generation is John
Reese's Traffic Secrets. It's expensive, but excellent value. Read some of
the glowing testimonials on the site.
OUR AFFILIATE FORUM
Would you like to discuss any of the tips in this report? A good place to do
so is on our affiliate forum.
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