By Allan Gardyne
CEO of AssociatePrograms.com
Volume 1
Traffic tip #21
Publish a mini-course.
This technique encourages visitors to keep coming back to your site.
Publish a short (or long) informational email mini-course. Provide genuinely
useful content.
Starting gradually, after you've won the trust of your readers, weave
relevant affiliate links into the messages.
Also, give your readers reasons to visit your site, giving them links to related
articles on your site. These pages can contain both affiliate links and
AdSense ads.
To retain your readers' interest, at the end of each message, give them a
little teaser telling them what they'll get in the next message in the series.
The autoresponder service I use and recommend is Aweber.
With only one subscription, it allows you to publish newsletters and
autoresponder courses from different domains.
Some smart marketers using this technique don't send the mini-course via
email. They just send out a memo announcing when each new part is
online.
Doing this helps you evade spam filters - the shorter the message, the more
likely it is to get through. Also, it gives you an opportunity to get eyeballs in
front of the affiliate links or AdSense ads on your site.
Traffic tip #22
Write testimonials that are worth using.
When you read an ebook or newsletter or some product which you find
useful, write a quick note to the author. Sometimes, your quick note will be
published as a testimonial, with a link back to your site.
Joe Vitale has taken this tactic to extraordinary lengths. For examples,
trying doing a search in Google for
"joe vitale" +testimonial
Don't go crazy over this technique. Remember that every single thing you
write online builds - or damages - your reputation.
Traffic tip #23
Make helpful posts in forums.
Join forums in your niche and promote your site in your signature.
Be careful. Read the forum instructions first or you're likely to annoy forum
moderators and forum members who have been there for years. Lurk and
learn.
Some forums allow signatures. Some don't. Some won't allow words like
"See the link in my signature". Tread carefully.
You also need to remember that many affiliate agreements specifically say
that posting an affiliate link on a forum is regarded as spamming. Ignoring
this rule can get you dumped from an affiliate program. You could lose any
commissions you've earned.
Build your reputation by posting genuinely, helpful, useful comments.
If you think carefully of ways to provide truly USEFUL content that people
will talk about, you'll automatically end up with lots of free, one-way links to
your site as people recommend it without even being asked to do so.
Do a search in Google for
yourkeyword + forum
yourkeyword +"message board"
A good place to start is our friendly, helpful affiliate forum:
http://www.AssociatePrograms.com/discus/index.php
Traffic tip #24
Post free ads on forums which allow it.
I doubt if posting free ads will produce much benefit, but if you have lots of
time you could try it. Our affiliate forum has a Free Ads section.
As I write this, we're discussing scrapping the Free Ads section because it has
been abused so often.
Selfish oafs pollute the world in which we live.
Traffic tip #25
Make useful posts to email discussion lists.
You can subscribe to free email discussion lists and participate.
For Internet marketers, LED Digest is a good one. It has more than 40,000
subscribers. The moderator, Adam Audette, won't accept blatant
advertising, so be cautious. Lurk and learn before you post.
Traffic tip #26
Write keyword-rich press releases.
Write keyword-rich press releases and submit them to such places as
PRWeb, URLwire, BusinessWire, PR Newswire and Market Wire,
publicizing your new site, or a new section of your site.
Press releases can give you a burst of immediate traffic AND provide long-
term links to your site.
They may even result in journalists phoning you for an interview.
A few years ago, the main aim of a news release was to catch the attention
of an editor or journalist. These days, you're often aiming directly at Internet
users.
When writing the news release, keep the reader in mind all the time. You
must catch the reader's attention very quickly, using phrases that entice the
person to read the article AND click on a link to visit your site - either to the
main page or to a special landing page.
Write the press release as though you're writing an article for a newspaper.
This means you must have a short, snappy introduction.
Write concisely.
Write the most important point in the FIRST sentence. Then write your
second most important point, and so on.
Here's useful article by Larry Chase:
How to Attract Traffic to Your Site Using Press Releases.
A useful tool to speed up news release distribution is PressEqualizer.
Traffic tip #27
Create a lively blog or blogs.
You can create a blog easily and free, without knowing any HTML.
When you add a new page to your website, mention the new page in your
blog.
Make friends with other blog publishers and get links from them.
Here are some good tips on how to increase the chance that someone will
link to your blog post:
http://www.howlinkable.com
When you post a message in your blog, your blog software should
automatically send a ping to the main blog search engines, such as
Technorati, and other sites. Learn how to do this.
Here's a nifty tip. You can get your lastest blog post listed in Google quickly
by using Google Sitemaps. The Blogging For Dollars ebook has a bonus
report which describes how.
Services such as Feedburner.com allow your blog's feed to be distributed
easily to your site's users. They also allow email subscription of your feeds.
Here's a post on our forum with useful tips:
31 useful ways to promote and improve your blog.
Here's a sometimes contradictory post by Seth Godin:
54 ways to get traffic to your blog.
Traffic tip #28
RSS: Make it easy for people to read your blog.
Some people will visit your blog to read it. Others will use an RSS reader on
their computer or a web-based service such as MyYahoo!
You can make it easy for such people to subscribe to your blog by adding a
special little RSS, XML or MyYahoo! graphic to your blog.
Some websites add a dozen or more such special graphics to their blogs.
For an extreme example, scroll down to the bottom of this page:
http://www.theinternetone.net
(Some of those graphics are for social bookmarking sites.)
Traffic tip #29
RSS to email.
Some people don't like using RSS readers. They would prefer to get your
blog posts via email. You can help them do so by using RSS to email
services such as FeedBlitz, Bloglet or Rmail.
Traffic tip #30
Remove broken links.
Remove all broken links from your site. Search engines don't like them.
You can get free link checking software - Xenu's Link Sleuth - which you
download and install.
A web-based link checker I've used for years and recommend is
LinkAlarm.com. It's very easy to use.
If you're fortunate enough to have built your site using Site Build It! you'll
have discovered that it has a free link checker which automatically advises
you of broken links. That's a wonderful bonus.
There's another good - free - way to check for broken links. If you create a
sitemap using Google SiteMaps, one of the benefits is that Google will tell
you about pages it can't crawl and links it can't follow.
You can see where problems are occurring and fix them.
Using Google SiteMaps is also a reliable way of making sure that Google
knows about every page on your site.
Site Build It! also automatically creates your Google SiteMap for you. You
don't have to lift a finger.
Continue..
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