CEO of AssociatePrograms.com
Volume 1
Traffic tip #31
Attract new audiences with your own podcasts.
A podcast is a sort of audio blog, distributed via RSS. The audio files can be
downloaded to iPods or any computer or MP3 player.
People can subscribe to your broadcasts via RSS feeds and automatically
receive them.
If you create your own informative, useful podcasts, you can reach a whole
new audience.
You'll need to get your podcasts listed in podcast directories such as
Podcast.net. Make sure you use an eye-catching title for people scanning
the directories.
Large, popular directories of podcasts can be found at Feedburner.com and
Apple's iTunes Music Store.
If you get Blogging For Dollars with it you'll receive a booklet titled "WOW
Your Audience with Hottest New Technology: Podcasting". It explains
podcasting and describes how simple it is to create your own podcasts.
Traffic tip #32
Use reliable web hosting.
Use a good reliable web host. If your site is down when Google's robot
comes visiting, your site is likely to disappear from the index. Many really
"cheap" web hosts can end up being very expensive.
When Jay was preparing to launch KeywordWorkshop.com, he
thoroughly researched web hosts. He was looking for a solidly reliable web
host, with good features at a reasonable price.
We've been delighted with the service provided. Here's the web host Jay
chose.
If you have a bunch of sites, use several different web hosts. It's a form of
insurance in case of disaster. Web hosts sometimes go out of business
without warning.
Use backups.
Traffic tip #33
Analyze and tweak your internal linking.
Consider how your pages are linked. Changing your linking structure can
increase or decrease a page's PageRank, which can give you a little boost
in search engine rankings on your most important pages.
There's a logical, sensible reason for doing this. You WANT more links to
your important, income-generating pages and fewer links to obscure pages.
Some webmasters use rel="nofollow" tags on links to certain pages,
reducing PageRank flow to those pages. To me, this seems risky - surely
Google would regard it as behavior aimed directly at search engines, not
humans.
You could play around for hours testing various linking structures with Mark
Horrell's free PageRank Calculator.
Traffic tip #34
Chase new fads and hot topics.
Some affiliates monitor popular TV programs and news items. When a hot
topic catches their eye, as fast as they can, they create a new web page, a
new blog or new website discussing the new product or new fad.
These fast-moving affiliates are the ones who get to capture the early rush
of traffic.
Traffic tip #35
Chase new affiliate programs.
Monitor new affiliate programs and quickly create a new page, new blog or
new website to cover the new topic.
A good place to keep an eye on is our AssociatePrograms.com affiliate
directory, where several new programs are added almost every day.
Traffic tip #36
Find new topics in your logs - and where your traffic is coming from.
Study your referral logs to see what phrases people are typing into search
engines.
SEO specialist Brett Tabke says: "If your site is about 'oranges', but your
referrals are all about 'orange citrus fruit', then you can get busy building
articles around 'citrus' and 'fruit' instead of the generic 'oranges'".
Here's another reason you MUST have a decent tool to show you your
traffic stats. You need to know where your traffic is coming from.
You need to know which of your many traffic generating experiments are
most effective. Then you'll know where to allocate your time and energy -
on the winners.
If your web host doesn't provide you with good stats, one option is to use
AWStats. It's free.
If you're comfortable with letting Google know just about everything about
your site, you can also use Google Analytics, which is also free.
Traffic tip #37
Join business associations which list members' sites online.
There may be business associations in your niche which publish members'
websites online. It's worth checking.
Try a Google search for "business associations".
Traffic tip #38
Add a forum to your site.
A forum has big advantages and big disadvantages.
A popular forum can attract a large number of repeat visitors to your site. It
can enhance your credibility as an expert.
A forum can also involve a great deal of work. Before you decide to launch
one, carefully consider who will moderate it, seven days a week, 365 days a
year.
Who will remove the spam? Will you have three moderators working in
different time zones around the planet?
If you are going to moderate the forum yourself, who will take over when
you want a few days off?
The most effective way to launch a forum is to add one to a popular site. It
takes a lot of time and energy - and usually money - to launch one from
scratch.
Also, if you do launch a forum, make sure you have a way of enticing forum
members from your forum to your newsletter or to the rest of your site. If
you don't, they'll just take part in discussions and leave, burning up
bandwidth without generating any revenue for you.
Traffic tip #39
Write free reports or white papers.
Write a free ebook or free report (you can use free Open Office software to
create one in PDF format), and ask website owners and newsletter
publishers to give it away.
Traffic tip #40
Write brandable reports.
Write a report and allow other affiliates to put THEIR affiliate links in it and
give it way. What you need is a nice win-win arrangement.
Here's an article describing how to do it:
http://www.AssociatePrograms.com/articles/213/1/Brandable-ebooks
Continue..
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