Building a Virtual Content Empire to Display Ads On
Here are the steps you’ll want to take:
1. Pick a domain name – this requires some thought, since even though it’s not as critical as it used to be to have a catchy domain name, it still matters to some users. Once you’ve picked one, check with http://www.web.com, or http://www.whois.net to see if it’s available. If your favorite choice isn’t available in .com format, consider being flexible and having it in .net, .biz, .org, or some other form.
2. Reserve the domain name. Web.com and many, many others offer that service.
3. Get web hosting. You’ll want to shop around on this one, since prices and services and terms & conditions vary greatly.
4. Set up your new domain, including your e-mail addresses.
5. Design your site, and start building pages.
6. Get some content. If you don’t want to write it yourself, check out:
http://www.ezinearticles.com
http://www.goarticles.com
http://www.freshcontent.net/
http://www.elance.com
to hire a freelance writer who will write articles for you. Browse project postings first to see what other people usually ask for these articles—they are very popular. ArticleSiteBuilder.com builds your article sites automatically!
7. For good RSS feeds, check out:
http://www.feedster.com/
8. Sign up with Google AdSense
9. Update content at least weekly
10. Go to mailbox, get checks.
Blogging
“Blog” is internet shorthand for “web log.” They’re like online diaries. Unlike a real diary, however, the entire world gets to read them. You should seriously look into keeping a blog, or inviting others to blog on your site. Blogging is one of the hottest new forms of contents, and many readers find it positively addictive. In fact, it’s grown so fast that many traditional news sources such as newspapers and TV stations are seeing an increase in declining readers and viewers (it was already declining due to the internet, but it got worse) because users are finding out they can go online and read a reporter’s personal blog, which often gives juicy details that are not reported in formal news stories.
So people seek out blogs to get the real scoop. What does that mean for you? It means you should capitalize on it. What does blog look like? It looks like this.
An easy way to start getting experience with writing a blog, before you get yours up and running, is to go to http://www.blogger.com and set up a practice blog.
Blog and Ping—not just funny names
Some of the very biggest buzz words on the internet right now are Blogging and Pinging. Many internet gurus claim these are the essentials for attracting visitors to your site and consequentially making those bucks through AdSense.
The best kind of blog lets readers put in their 2 cents worth. People love to be able to voice their opinions, and tend to get frustrated when they can’t. Thus, the best blog is an online discussion web site that allows both you the web owner and your readers to voice their opinions on a specific subject. So where do you begin? Well, for one thing, your blog needs to be specific to succeed, unless you’re a celebrity. People will go to Paris Hilton’s site to read just about any fool thing she writes off the top of her head, but don’t think you can do that. I know it’s not fair, but that’s how it is.
If you’re not famous, you need to focus on a niche topic. For instance rather than run a Blog on dogs why not specialize in black labs or some other breed? I guarantee you, if you put a cute picture of a black lab with a red bandana around her neck up, you’ll have all the other black lab owners dropping by to tell stories about their own dogs.
Pinging, is how you tell the entire Blog community as a whole that your Blog site is up and running. Most Blog software has a feature that does this for you when a new post or comment has been made. To put Blog software on your own server and running it independently on your site, I have found Wordpress to be excellent software and this can be downloaded at
http://www.wordpress.org
Using RSS Feeds for Content
We live in the information age, and there’s just no getting around it. Information and news happens every single day, and savvy site surfers will expect you to update your content regularly. In fact, they’d prefer you to do that daily, or even hourly. And yes—I mean 24/7 hours.
But you gotta sleep, right? And have some time off occasionally. So instead of spending every waking hour relentlessly surfing around from site to site looking for content, wouldn’t you prefer it to be streamed in to your site? Well now you can, thanks to a very clever service, RSS.
RSS works so well that a lot of site owners swear it stands for 'Really Simple Syndication'. Why is it simple? Because you just select the content you like and have it delivered directly to your site.
If you’re a busy person—and who isn’t, these days—RSS feeds can take the hassle out of staying up-to-date, by streaming in the very latest information that you are interested in.
So where do you get this good stuff? Well, if it’s news you want, most of the major news sites provide it since it is growing rapidly in popularity. A few news services that provide it are Guardian, New York Times and CNN.
How do I start using RSS feeds?
Well, the first thing you’re gonna need is a news reader. There are many different versions of these, some of which are accessed using a browser, and some of which are downloadable applications. All allow you to display and subscribe to the RSS feeds you want.
My top picks for news readers, listed by the operating system they work with, are:
1. Mac OS X: NetNewsWire This is a simple yet elegant Mac-like aggregator that any one can use, yet it’s powerful.
2. Windows: SharpReader A very simple tool, but it delivers the goods.
3. Linux: Straw The best very aggregator for GNOME.
4. Web: Bloglines Enough said.
Now, after you’ve chosen a news reader, all you have to do is to decide what content you want. For example, if you would like the latest BBC News Entertainment stories, simply visit the Entertainment section and you will notice an orange RSS button on the left hand side.If you click on the RSS button you can subscribe to the feed in various ways: you can either drag the URL of the RSS feed into your news reader, or you can cut and paste the URL into a new feed in your news reader.
Some browsers, including Firefox, Opera and Safari, have functionality that automatically picks up RSS feeds for you. To make absolutely sure, check the details on the homesites of those browsers. RSS feeds are a great way to get free content streaming onto your pages. The only downside is that most of the free RSS feeds are news-oriented or entertainment-oriented, so if you run, say, a site that focuses on the latest video games, your audience may not really care that they can get the latest news streaming in there.
As far as the nitty-gritty, each RSS channel can contain up to 15 items and is easily parsed using Perl or other open source software. If you want more details, I suggest you check out Jonathan Eisenzopf's excellent article in the February issue of Web Techniques. But you don't really have to worry too much over the details, since a simple Google search on “free open source RSS feed scripts” will produce the code you need to create your own RSS channel.
The next step, once you've created and validated your RSS text file, is to register it at the various aggregators, and start watching your traffic really spike. This happens because now any site can grab and display your feed regularly, which will drive traffic straight to your site.
It gets better—if you update your RSS file, all the external sites that subscribe to your feed will be automatically updated. What could be easier, other than watching those nice, fat checks from your Google AdSense ads roll in? Well, if you use RSS feeds, they’ll work together!
Summing Up
So that you will have them handy as a frame of reference, you’ll want to bookmark the Google Guidelines for their search engine:
http://www.google.com/webmasters/guidelines.html/
To get you on your way, here’s a handy list of tips for using AdSense:
Making Money with AdSense -- Tip #1: Start now!
It’s as easy as falling off a log to generating revenue with Google AdSense. After you're accepted to the program, just add a few lines of html code to your site (Google shows you how once you're accepted) -- and voila!
Within a few minutes, your site will begin displaying AdWords, and so you can start making money. Each day you wait means you don’t make the bucks you could. So start now.
Making Money with AdSense -- Tip #2: Make content pages for your site -- and put AdWords on them.
Assuming your page is a decent one, the more pages you have displaying AdWords, the more money you'll earn. If you already have a website, display AdWords on more pages. And always, always, always focus on making more great content pages. I suggest that you budget time each week for creating pages (and sites) on topics you love. You'll find more on creating AdSense content pages in Tip #8.
And it’s especially good if these content pages are very clearly focused. Then, Google will be able to serve highly relevant AdWords to your users. This means your visitors will be more interested in the ads, which results in higher click through rates -- and more money for you!
Making Money with AdSense -- Tip #3: Whenever you can, use higher paying keywords.
Obviously, you'll earn more if the average AdWord that Google displays pays more per click.
The question is: how do you get Google to display higher paying keywords?
Well, for one thing, don't get greedy and create pages on unrelated keywords just because they pay more. In other words, don't create a page on 'cell phone plans' on your motorcycle tire site just because 'cell phone plans' pays more than ‘motorcycle tires.’
How to find out which keywords pay best? If you're a Google AdWords advertiser, you can log into your AdWords account and experiment. If you're not an AdWords advertiser, use a free tool at the pay-per-click search engine, Overture.
Overture’s tool lets you see what advertisers are paying on Overture for each keyword. Sure, Overture and Google don’t pay the same. But they’re not all that different, and this tool can give you a general idea of which keywords will pay more than others. (Also, don’t’ forget Google’s commission, so you have to allow for their cut on the amount an advertiser pays for each click.)
Making Money with AdSense -- Tip #4: You want to make new pages with higher paying keywords (while keeping it real and releveant).
Sometimes, selecting different keywords on the same topic can really make a difference in earnings. Pretend you have a gardening site and you want to create some new pages. By carefully selecting which topics to focus on first, you can dramatically increase your income.
With the Overture tool mentioned above, you can find out that 'water gardening' currently has a maximum price of $0.50, while 'gardening zone' is only $0.05. That means you can earn 10 times more by creating a page on 'water gardening' than 'gardening zones'! Which one to choose…yeah, that’s tough!
What you want to do is use information to decide which relevant keywords to focus on as you go through the process of making new pages for your site.
Making Money with AdSense -- Tip #5: Build a new site on high paying keywords.
This is one of my most lucrative pieces of advice: create a brand new site to take advantage of Google AdSense by deliberately selecting a topic with high paying keywords. Then, of course, you deliver dynamite content on that topic. But how do you know what the highest paying keywords are?
Another tool you can use comes from pay-per-click search engine, 7Search. 7Search has a page on the 100 highest paying keywords. Unfortunately, it’s not perfect. The tool often 'times out' and gives you an error when you try to access the page. My best advice is just be patient and try several times to get this list—it’s worth it.
Making Money with AdSense -- Tip #6: Basic marketing 101 says if you get more qualified visitors to your site, more people will naturally click on the displayed AdWords, and you'll earn more.
If you go back and read the chapters 6, 7, 8, & 9, you’ll find some dynamite info.
Making Money with AdSense -- Tip #7: Think about segmenting your sites: making some pages for high search engine traffic, other pages to sell products, and still other pages just for Google AdSense.
To implement this, you’ll need to recognize that different pages on your site can have different purposes. You may have pages designed to sell specific products. Others may be designed to rank high in the search engines (but don't ever try to trick the search engines). Still others can be designed for Google AdSense.
Now, once you know which pages you're creating for AdSense, your job is simple; select an appropriate keyword (or key phrase). Then you’ll use that keyword as the file name and put dashes between the words. In the example above, you would use the file name 'water-gardening.html' for your water gardening page.
Best case scenario is that you’re able to select keywords that are the highest paying keyword on the topic. By tweaking the file name, you may be able to improve your AdSense results dramatically.
Making Money with AdSense -- Tip #8: Knock yourself out to make high quality information pages.
The ideal Google AdSense page should have great content about a very specific topic. Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Users don’t like vague pages that don’t make it very clear what the page is all about.
Don’t even think about trying to 'trick' AdSense. (I talked about that earlier, remember? They have penalties, including getting kicked out.) Don't create a page on one topic and give it a file name about a different topic—that’s too confusing. In a nutshell, you want to make sure the page you create offers great value to people interested in the topic.
When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant AdWords.
Making Money with AdSense -- Tip #9: Select vertical AdWords format.
Everyone’s seen way too many horizontal banner ads up top. Thus, Google recommends you choose the vertical -- not horizontal -- format to display your AdWords. I agree. People have become "banner blind" to a horizontal format. Plus, Google has "trained" us to click on relevant text ads on their own site and they use the vertical format.
Making Money with AdSense -- Tip #10: Make sure you display AdWords prominently.
It’s to your financial advantage to put the AdWords near the top of your page on the right. Make sure there is enough "breathing room" -- i.e. white space around the ads -- so that they will easily attract your visitors.
Making Money with AdSense -- Tip #11: Just don’t do it--don't cheat.
I know it’s tempting, because it seems so easy and it’s just sitting there waiting for you to do it, but do not click on the AdWords displayed on your own site to increase your revenue. Google (rightfully) frowns on this. Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud. And really, for an extra $1, is it worth getting kicked out of a money-maker like AdSense? I think not…
In closing, I want to say that these strategies can help you maximize your revenue from Google AdSense. And I personally guarantee that you’ll have a whole lot of fun creating content pages on topics you have a passion for.
So what’re you waiting for? Go to Google Adsense right now, and start getting those revenue checks!
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