Making money by adding Google AdSense ads to your websites
Am I Going to Make a Lot of Money Off of This?
While we can’t guarantee results, of course, since a lot of your success lies in your own hands, we wouldn’t have written this book if we didn’t believe in the power of Google AdSense. A lot of webmasters are making a lot of money off of AdSense, and there’s no reason you shouldn’t be one of them.
The amount of money you can make with Google AdSense mainly depends on what user needs your Website fills. For instance, a site about women’s issues can make some serious bucks on AdSense because of the high level of competition for related keywords. The CPC (cost per click) is the amount you get paid every time a user clicks on one of those ad banners. CPC rates for competitive keywords can be more than $1, which translates directly to your site’s earning potential within the program.
However, if you’re in a less competitive market, you’ll make less money—that’s just a fact of life. Still, it’s unusual to see anyone using Google AdSense report earnings of less than an effective $1 CPM (cost per 1000 impressions), and the average runs in the range of $4-$5 CPM. Some people are making an effective CPM of $15 or more with AdSense. Oh, and best yet, this is all after Google takes its commission.
About that commission…commission is definitely one thing is that’s a little bit ambiguous with AdSense. Google doesn’t publicize it’s “cut”, and only displays the publisher’s cut in proprietary member reports, so getting good, accurate information on this has been difficult.
To date, comparisons of AdWords rates with AdSense earnings add up to commissions of between 40% and 60%. People speculate all the time on user boards as to why Google refuses to publish its commission rates, but no one has the answer. It might have something to do with
legal reasons or it could just be that Google wants to retain the ability to change rates without having to send out an announcement about it each time, which costs money.
Building Content-Rich Sites
First off, why would you want to build content-rich websites? The short answer is “Because it keeps people on your site for awhile, it makes them come back, and they tell their friends about that site.” But why? Well, for one thing, people will stay on a content-rich site because it takes awhile to read an article or two. Thus, while they’re reading the material, their peripheral vision (off to the sides) notices little ads that happen to surround that articles. And if people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new.
The worst thing in the world to have is a stagnant website that never changes. People will visit it exactly twice—the first time to check it out, and the second one to see what’s changed—and when they find out it hasn’t changed, they most likely won’t come back. Ever.
What are Content-Rich Sites and Why Have One?
A content-rich site is one that has lots of informative articles up at it, usually centered around a theme. Most sites can’t quite pull off being WikiPedia, so they specialize. For instance, you could do a site for dog owners. Possible articles on that site would cover:
• How to figure out what kind of dog you want
• Where to get a dog
• How to deal with a puppy
• Life stages of a dog
• House-training puppies
• Dog training
• What to feed dogs
• Whether to get more than one dog
• How to socialize dogs with other dogs and with cats
• Exercise needs of dogs
• Training dogs to do tricks
• Treating fleas
• Common dog ailments and when to go to the vet
• Dog nutrition
• Taking your dog on a trip
• Getting a pet sitter or boarding your dog if you don’t take him on a trip
The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes. This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal. To give you an idea, a single page in a published novel has about 300 words.
Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world. It is to have a site that people will come back to so that they will see the Google AdSense ads, and click on them, and then
you will get checks in the mail.
That’s a key point, so I’m going to repeat it:
The purpose of having a content-rich website is to attract people to it, again and again, so that they will see the ads and click on them.
You might think it’s lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content. In order to make money from Google AdSense, you need to grasp that concept. Believe me, you could run a wonderful advertising campaign and develop all sorts of
viral marketing tools and attractive affiliate programs. But unless your Website is content-rich, the traffic spikes that you get for your efforts will only be temporary. The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative,
educational or just downright funny as hell or entertaining in some way.
How Do I Build One?
I know the notion of creating your very own content-rich website might be a little intimidating, but you can do it. It’s not hard. You don’t have to be a good write to have good content on your site. In fact, you don’t have to be a writer at all. There are plenty of successful people
who make a lot of money from Google AdSense and they don’t write a word of that content. We’ll talk more about that later, but you can hire writers, or have guest writers—it’s not hard.
Anyone can create a content-rich Website by following a few key points:
• Have some discipline—maintain your site.
• Update that site often. Having a schedule is best.
• Be able to beg, borrow, or commission content
Discipline is key
To create a content-rich Website, you need to hone your focus and your self-discipline. I don’t have to tell you how incredibly easy it is to waste hours, even days, just surfing around the web from one site to another. You can’t let yourself get distracted like that or you won’t accomplish anything. Start with setting a limit to surfing for fun so that you limit your searches to sites and resources that are relate very directly to your site's subject.
Discipline also applies to creating creation. Successful writers can’t afford to wait for inspiration to strike before starting work. Instead, they develop a writing schedule for themselves and they stick with it like it was their job—since it is. As one famous writer said, “I write when I feel like it. And every morning at 9am, I make sure I feel like it.” Schedule a time for yourself to sit down at your desk and write.
And you’ll need to develop another schedule for when to add content to your Website, and follow that schedule religiously. Make a commitment to yourself and follow through with it.
And remember—if you just simply can’t write, or you find yourself making too many excuses not to write content, just hire someone.
Go to Elance.com and post a project to write 20 articles of 300-600 words each for $5 to $10 each. You’ll find someone.
Regular updates are critical to your site Nothing is deader than a website that looks like somebody’s forgotten about it. Regularly updating or modifying your site content gives you a big advantage over the competition. Web surfers will keep on coming back to your site if they notice that there’s always something new to see, learn, or enjoy each time.
What Kind of Content Should I Put Up?
Any kind you want, of course, since we’re talking about the internet. But seriously, you’llwant to give this topic some consideration, since there’s more interest in some topics than others.
You know the people who are your audience, since ideally you’re talking about something you know about.
For instance, if you’re talking about Ultimate Frisbee, it’s because you play it. So you know what other Ultimate people are like, and what they want to know and what they find entertaining. Once you know that, you can decide about which types of content will best serve their needs and how to go about finding or creating it. Here are some general categories to get you started with your brainstorming:
• Editorials
• Feature articles
• Political opinion
• News stories
• Art galleries
• A conglomeration of the best content
• Reviews of movies, books, music
• Interviews
• Interactive features - polls, feedback, discussion groups, forums, chat
Editorials
Editorials are the opinion of someone who’s seen as an expert in the field-- (either you or a guest contributor). This makes good content because people like to respond to it, either by agreeing with or opposing the writer. This can make for an exciting page, and you’ll probably have to moderate it.
Give your people a way to make their views known; put up a bulletin board or guest book on your site. People will come back to read other responses to their comments. And you can use this feedback from your audience by incorporating it into a follow up article in the future.
For instance, is everybody complaining about a new government travel policy? Do an article on it, since clearly that’s something people are talking about so they’ll want to read about it.
Full-length Feature Articles
This is the most common and in many people’s opinion one of the best forms of content. Depending on what your site is like, the articles could be long or brief, formal or chatty, technical or entertaining. Here are some tips:
• Keep it short. While there aren't any hard and
fast rules, you should keep these articles below
1200 words. If they are longer, make them
into multi-part features. People hate to have
to scroll down a lot.
• Articles should be relevant to your site.
• Articles ought to educate, entertain or inform.
Don’t overwhelm people; stick to one or two
ideas.
• Refrain from rehashing an article you've read
somewhere else. By publishing something
that’s new, you up the value and credibility of
your site.
To Get Content
1. Offer to pay guest authors for their work. A guest author could be someone you found on your
bulletin board who happens to write well.
2. Exchange articles with the guest author’s site. Your site visitors benefit by providing them with another point of view. And you might just gain some new regular visitors from your guest
author's site!
3. Make sure you get exclusivity. When someone writes for you, make sure they won’t submit that same article to dozens of other Websites and newsletters. When your site publishes exclusive content, you have opportunities for syndication in other publications, online and off, and you gain a lot of reader loyalty. The key phrase in a contract with a writer is that you’re buying all rights, including electronic.
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