Do-it-Yourself SEO
There are a ton of free online SEO tools available on the internet. Most feature some very impressive statistics and information to help you optimize your website, analyze search engine positions, research your competitors, and lots of other things.
There are two ways you can use these free online SEO tools:
(1) If you’re new to SEO, these tools provide excellent insight on how a website is performing and ranking. Use them to highlight issues and trends with your website and provide indicators for where optimization work is necessary.
(2) If you’ve had some experience with SEO, these tools will act as a complement to the more specialized SEO tools, like WebPosition Gold or SpyderOpts. You can also use them to supplement an SEO’s internal knowledge base and experience.
Here are some choice tools for both new SEO users and more experience SEO users:
Keyword Research Tool
http://www.webmaster-toolkit.com/keyword-research-tool.shtml/
Use this to research appropriate words and phrases to include in your webpage's body text so that you’ll rank higher. It’s easy to use. You just enter the word or phrase you want to be found under, then the tool suggests additional words and phrases for you to consider using.
You also have the option to select from a range of top search engines, e.g. Google, Yahoo, MSN, Teoma, etc.
Keyword Analyser Tool
http://www.webmaster-toolkit.com/keyword-analysis
This one will read the body of the page and give you a report on what words are used and how many times they are used.
Since most engines rank sites depending on that site’s keyword density (which typically ranges between 3% and 9%), this is a really good tool to have.
Search Engine Position Checker Tool
http://www.webmaster-toolkit.com/search-engine
This tool checks to see if your website appears in the first fifty results in major search engines for your designated keyword or phrase. If your URL is present, the tool outputs what position it occupies. This tool also lets you know if any other URLs from your domain appear in the search results.
Link Popularity Tool
http://www.instantposition.com/link_popularity_check.cfm
This tool will measure the total number of links or "votes" that a search engine finds for your website. One of the best feature is that besides tabulating data, it also produces a very cool graph of the resulting data. One other nice feature is the ability to compare your website to your
competitors to help you with your overall marketing strategy.
Meta Tag Generator
http://www.webmaster-toolkit.com/meta-tag
This automatically generates a Meta Keyword tag by reading the page you specify, removing common words from it, and picking the most used words on the page. Extra weight is given to words in a heading tag (etc.)
Search Term Suggestion Tool
http://inventory.overture.com/d/searchinventory/suggestion/
This one tells you how many times a certain keyword was searched for at Overture.com. It will also show all related searches for that keyword. It’s a good thing to use to determine search frequency among related keyword phrases.
Search Engine Optimization Tool
http://www.instantposition.com/seo_doctor.cfm
This is a tool with a lot of power. It tests the performance of a web site by analyzing a page by important criteria such as title and content. Then it ranks the page against the criteria that the top search engines use. And as if that isn’t enough, it also provides SEO advice to improve your overall ranking. The report it puts out is well laid out and easy to read.
About Extreme Contentt Sites
What is extreme content? Don’t worry—it’s not adult content, or graphic violence, or even anything terribly controversial. “Extreme content” refers to very large sites ranging in size from 1,000 to 10,000…even 300,000 pages. Now why on earth would anyone go to the trouble to create anything that huge, other than trying to get into the Guinness Book of World Records? They do it in order to have a ton of pages that will result in a massive saturation upon the search engines.
Let’s look at it this way: say you’ve got a nice little ten-page site. Those ten pages give you ten chances to get listed somewhere in a search engine’s rankings. Contrast that with an extreme content site of 1,000 pages. That site has 1,000 chances of getting listed in the rankings, which means some of their pages will no doubt get listed up near the very top.
Of course, not all of the 1,000 pages will rank in the top 10—there’s not room, by definition—but you’ve got a better chance that some of them will. And when you get all that traffic streaming into your site, you can direct them to your main site by using pop-unders or links and articles on those pages. Of course, you can also use them to make big bucks by putting Google ads on these pages using Google AdSense.
However, keeping track of thousands of pages requires a good organizational scheme. You’ll want to use a service like Wordtracker.com or the Overture keyword tool to find out the most popular keywords. Once you’ve figured those out, use a tool like traffichurricane.com to build a huge site.
So what all do you put in an extreme content site?
• Articles – be sure and organize them by categories. Otherwise, it’ll be like trying to find a needle in a haystack. And it’s critical that they be SEO keyword-rich.
• Web forums – people love forums where they can discuss things, so give them a place to vent and have their little flame wars.
• Polls – people also love to be asked their opinions, so give them a place to express it, even if it’s just a multiple-choice poll.
• Games – a huge number of people love to play games.
So what sort of strategy do you use to create an extreme content site? Well, for one thing, you don’t try to do it at once. Having said that, though, if you think you want to go extreme, make sure you set up a basic structure that allows for expansion. Start small, but leave room to grow. For instance, start out with a ten-page site that stays on one topic.
Then, once you get Google AdSense going and the checks are coming in, use the tools discussed in this book to determine the hottest keywords of the month and use the other tools we talk about to build your keyword-rich content.
Before you know it, you’ll be up to thirty, sixty, even a hundred pages. Then you’ll just need to make a commitment to add a certain number of pages each month.
So now that you’ve got the gameplan, get going!
Another great way to build a quick content site is with other peoples articles using a tool like Article Site Builder.
This tool builds content pages by pulling articles from article site directories like ArticleCity.com and EzineArticles.com
Using Traffic Equalizer
Traffic Equalizer (TrafficEqualizer.com)
is a hot tool that many site developers use to massively increase traffic to their site and thus put them on a level playing field with the big boys. TR boasts that they drive highly targeted buyers to your site.
In a nutshell, you import a list of keywords, you fill in a few form fields, and the program automatically creates optimized pages. They claim it’s very search-engine friendly. It is a program that quickly generates hundreds or thousands of pages that are specially designed to rank well on search engines for huge lists of keyword phrases. You've probably seen these types of pages before. They feature an ad on top and then there are listings that look like a directory or a search engine.
All you have to do is make a list of keywords, type them into Traffic Equalizer and the software crawls search engine data to bring back the top results for that keyword. Then it lists those sites and inserts your site at the top...and voila! It creates pages that are supposedly designed to rank well for search engines.
You should always put Traffic Equalizer pages on a separate domain, on a separate IP, even on a separate server. Keep it as far away from your website as possible.
More on why later.
Traffic Equalizer provides a template that’s…well, not great-looking. And here’s the thing: many users are saying that when they use that original template, unmodified, their pages and in some cases their entire website are getting dropped from Google's index. The work-around here is for you to create a new template, with your own graphics. Change the colors and add some of your own new text. You want to change this from being easily recognizable to Google.
Traffic Equalizer runs a support forum...for product owners. So if you get TE, be sure you take full advantage of it to get tips and such. Mind you, in those forums you’ll see posts from users who’ve gotten banned from search engines. What you want to do is look for people who are getting tons of traffic from Traffic Equalizer and find out their secrets. There are also some helpful sites, such as http://www.webtrafficstrategies.net/cb_templates which offer different templates for TE.
Google’s Guidlines
I wouldn’t be doing my job right if I didn’t caution you that using TE could get you thrown out of Google, and the AdSense program. That’s why I’ve listed some cautions above. Here’s what Google has to say about it in their guidelines:
"Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
Using Traffic Hurricane
Traffic Hurricane (TH) is a little bit interesting in theway it’s marketed. It is only sold through its JV Partnerslinks. If you go to http://www.traffichurricane.com
With this free version you can build tens of thousands of web pages very quickly. The downside is that with the free version you will be showing ads on your pages that belong to the reseller of the copy of Traffic Hurricane you downloaded.The upside is you can try this new version of TH and if you like it you can upgrade and remove these ads or make them your own.
For the cost I can not recommend this product highly enough! It is worth its weight in gold!
TH is much-loved by many site owners, who describe it as “the perfect spider food.” They also love that it works very well for Google AdSense. TH has much in common with TE. They’re both not just doorway page creators. This is good, because doorway pages get banned from thesearch engines and Google, in particular, is very averse to them. TH users like the unique content and linking structure of TH, and they most especially love that the search engines love it.
TH creates literally thousands of laser targeted pages so fast you won’t believe it. It combines that ability with a user-friendly interface that takes minimal effort on your part. Basically, it does what developers used to have to do by hand—TH automates it.
As a result, users can create pages much faster and thus receive many thousand more targeted hits every day. They claim they use “Top Quality Content” on all the pages it creates—whatever that means. It probably means they’re trying to address TE’s shortcomings of crummy content.
Their marketing literature says, “Our system is not just creating a bunch of keyword rich pages that are going to automatically forward the traffic that arrives at them to your main web or affiliate link. They will actually provide good quality content that will not be banned by search engines.”
TH includes the ability to add RSS feeds for dynamic up to date content. What are RSS feeds? They are content taken from other information service web pages and inserted into your web pages automatically.
Search engines love this type of content because every time a search engine spider visits your site, there’s always some new content. Traffic Hurricane Pages are also fully customizable. Like I mentioned in the last chapter, one of the big reasons most of the pages that TE creates get banned in a hurry by the major search engines is that they all look and act the same.
Traffic hurricane pages are fully customizable as far as the amount and type of content placed on them. Thus, there’s a better chance that TH pages will be unique. There are 14 templates to choose from and you can pick from a huge range of colors and add up to 3 images on each ofthe pages that will be created to ensure that your pages will be unique. If you have a special logo that you’ve designed, this would be the place to use it.
Continue..
0 komentar:
Posting Komentar